 
 
 
ZHAO Yifei, PhD, Assistant Professor, Master’s Advisor
Email:zhaoyifei@gctanhua.com
Educational Background
 - PhD in Journalism, Huazhong University of Science and Technology (2017.09 – 2021.06) 
- Master’s in Journalism, Huazhong University of Science and Technology (2013.09 – 2015.06) 
- Bachelor’s in Journalism, South-Central University for Nationalities (2009.09 – 2013.06) 
- Dual Degree in Business English, Zhongnan University of Economics and Law (2011.03 – 2013.06) 
Work Experience
Courses Taught
Research Projects
 - "Reconstructing the Standards of News Value in the Digital Era Based on Consensus Building" (23YJC860039), Youth Foundation Project of the Ministry of Education, Principal Investigator, ongoing, 2023-2025. 
- "Research on the Mechanism of Generation and Evolution of Regional Online Public Opinion in Shaanxi and Its Control Strategies" (2023M010), Shaanxi Social Science Fund,Principal Investigator, ongoing, 2023-2025. 
- "News Value in the Digital Era from the Perspective of Multiple Actors" (2022M722549), China Postdoctoral Science Foundation, Principal Investigator, ongoing, 2022-2024. 
- "Differentiation and Integration of the Social Construction of News Value in the Digital Era" (SK2023033), Central University Basic Scientific Research Fund, Principal Investigator, ongoing, 2023-2024. 
- "The Impact of Social Mentality on Online Ideology and Policy Responses in the Post-Pandemic Era" (WL01012), Special Project of Shaanxi Institute for Network Ideology Security, Principal Investigator, completed, 2023. 
- "'China-Central Asia' Communication Special Project" (WL03012), Special Project of Shaanxi Institute for Network Ideology Security, Principal Investigator, completed, 2023. 
- "Creating the Best Image: The Self-Construction of the International Image of Chinese Youth Volunteers," Shaanxi Social Science Excellence Library Publication Support Project, Principal Investigator, published, 2022. 
- "Research on the Communication Power of Marxist Ideological Discourse in the All-Media Era" (2022LJRC01), National Social Science Fund, Participant, 2022. 
- "Research on the Party Media's Communication Practice and Social Integration Mechanism in the Media Convergence Environment" (22CXW014), National Social Science Fund Youth Project, Participant (ranked first), 2022. 
Monograph
Published Papers
 - "Reflection and Prospect of News Value Research in the Digital Era", Journalist, 2023(11). (First Author, CSSCI) 
- "Theoretical Application, Theme Focus, and Method Selection in Publishing Studies under the Context of Deep Convergence—A Bibliometric Analysis of Nine CSSCI Journals", Publishing & Printing, 2024(3). (First Author) 
- "Pathways for Integrating Emotional Care into News Reporting in the Digital Era—From the Perspective of Care Ethics", Young Journalist, 2022(23). (First Author, Core Chinese Journals) 
- "Reflection and Prospect of News Value Research in the Digital Era", Digest of Social Sciences, 2024(4). (First Author) 
- "How is a 'Pay-to-Intern' Possible? Consent Construction and 'Ideal Game' in the Labor Process of Journalism Interns", Journalism & Communication, 2020(4). (Second Author/Supervisor First, CSSCI, A-level Authoritative) 
- "Same Choice, Different Journeys: Research on Career Identity of Former Journalists under Life Course Theory", Journalist, 2020(1). (Second Author/Supervisor First, CSSCI) 
- "Information Sharing and Privacy Protection in the Digital Media Era", China Publishing, 2020(12). (Second Author, Supervisor First, CSSCI) 
- "An Evaluation of Media Ethics in African Countries", Global Media Journal, 2018, 5(2). (Second Author/Supervisor First, CSSCI) 
- "Privacy Disclosure Issues and Ethical Principles in Social Media—From the Perspective of Interpersonal Communication", Young Journalist, 2018(28). (Second Author/Supervisor First, Core Chinese Journals) 
- "Book Review: Perfect: Feeling Judged on Social Media", Global Media and China, 2024 (0). (Sole Author, ESCI) 
- "Ethical Disputes over Freebies and Gifts in Journalism Practice: An Analysis of 133 Media Ethics Codes", Studies in Social Science & Humanities, 2024(7). (First Author) 
Honors